Insignia’s Little Buddy Child Tracker encourages kids to run away, disown parents

With a name like “Little Buddy Child Tracker,” you know this thing has to be awful, right? Insignia , Best Buy’s house brand, has just listed an incredibly invasive and humiliating new GPS tracker on its site, and rather than promoting it as just that, the marketing brains have decided it best to aim this at paranoid mums and dads who’ve done such a poor job raising their offspring that they can’t even trust ‘em to trek out on their own. All sensationalism aside, there’s little Insignia can say or do to remedy the product labeling job, but if you’re okay with shoving this extra-small stick into your youngster’s lunch box, you can keep tabs on his / her exact location and have alerts sent to you via SMS if they leave a designated area

See the article here:
Insignia’s Little Buddy Child Tracker encourages kids to run away, disown parents

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